Head of Design
Contract Job
Good Tree Capital
Designs handed off Q1 2019
While working with Good Tree Capital, our company got contracted by Elev8 to design and build their new website. Elev8 was opening a new storefront in Massachusetts, and was running a new promotion in which customers could buy a “golden ticket” to skip the line on opening day. With a timeline of only 2 months to design and build the experience, we worked on a fast-paced schedule in order to deliver.
In order to align on the path we want customers to go down and the website architecture, I led and facilitated a workshop with the CEO of Elev8 to map out the possible customer journeys.
The customer journey we mapped out in the workshop
In order to craft the brand style and visual language for Elev8, I looked to other websites and designs for inspiration. I prompted the CEO to give me a couple words that he feels encapsulates the brand. He sent me the words elevate, gold, alive, love, awaken. I then compiled a mood board that captured the essence of these words.
The brand moodboard that I compiled
Having been inspired by the moodboard, I could start to craft the visual style of the website. To ensure consistency and help speed up design and development, I created a pattern library.
The pattern library for the website
Here are the final designs and layouts for the pages of the website. Unfortunately, Good Tree Capital and Elev8 had some payment-related issues so we had to halt the project before it could reach development.
Home page of the proposed designs
