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Courtside Live

Peacock, 2025

Role

Principal Product Designer
Product + Design Lead

Team

Content Discovery

Status

Launching in Q1 2026

Sit courtside without ever leaving the couch.

The NBA is coming to Peacock in 2025, and brings with it a much younger and diverse audience to the platform. In order to capitalize on this new audience, we need to buld features that entertain both the avid and casual fan.

Courtside Live gives the user control on how they watch the game—with immersive courtside views to the action and VIP access to the stars.

I led defining and designing this 0→1 project in a short timeline.